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小红书广告投放前需要做的几个准备

来源: 微享互动3D彩票网      时间:2020-07-17 16:00:17  

  小红书2亿用户,70%占比的90后人群,300%的用户增长,以及每天近10亿次曝光,是非常有力的数据,并且各路商家也看准它种草能力强的特性,纷纷将目光瞄向这片蓝海。面对这样一个全新的平台,如何玩转小红书?今天就给大家分享小红书广告投放前需要做的一下准备工作。

  QIANQIZHUNBEIGONGZUO

  1、人群洞察

  MEIDANGDUIJIEDAOXINDEKEHU,YOUHUASHIZUODEDIYIJIANSHIJIUSHIDUIKEHUJINXINGPINPAIFENXI,ZHIDINGZHUANYEDETOUFANGGUIHUA。SUIZHEXIAOHONGSHUPINGTAIDEBUDUANCHENGSHU,QIANPIANYILVDEGUANGGAOYIJINGHENNANXIYINDAOYONGHU,ZHIYOUDONGCHAPINPAIJIAZHI,ZHUAZHUXIAOFEIZHETONGDIAN,JIANGPINGTAITEDIANYUKEHUPINPAIXIANGJIEHE,CAINENGZHIDINGCHUZUISHIHEKEHUDETOUFANGGUIHUA。

3D彩票网  BIRULINGSHOUPINPAIMINGCHUANGYOUPIN,XIAOHONGSHUTUIGUANGCAIZHUANGXIANCHANPIN,ZHUDAPINGJIASHIYONGGUOHUOHAOWULUXIAN,NEIMEZEJIANYIJIZHONGTOUFANGYUXIAOHONGSHUSHANGDEXUESHENGDANGQUNTI。

  2、笔记优化方向

3D彩票网  ①XUANTIFANGXIANG:ZHENDUIBUTONGDEPINPAIDIAOXINGHEKEHUXUQIU,XUYAOTIGONGBUTONGDEXUANTIFANGXIANG。

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  SUIRANXUANTIFANGXIANGGEBUXIANGTONG,DANYITIAOJINKEYULVSONGJIDAJIAJIUSHI:YOULEHAODEQIERUDIANHEYONGXINZHUNBEIDENEIRONG,BIJIZHILIANGZONGBUHUITAICHA。

  ②SHOUTUDIAOZHENG

  SHOUTUKEYISHIJINGXINSHEJIDEWENZIBIAOTITU、DUOCHANPINHEJITUHESHIYONGQIANHOUCHAYIJIAODADEDUIBITU。BUKEYISHIDANGESHANGPINDATOUTIETU,YEBUYAOSHISHOUCHIDANGESHANGPINTUHUOZHESHIKOLZIPAI,YINWEICONGBENZHISHANGLAISHUOZHEILEISUCAISHUYUWUXIAOXINXI,YONGHUDEGANZHIDUJIAOCHA,YEBULIYUCHANPINDESHENDUZHONGCAO。

  BIJITOUTUZHIJIEZAITUSHANGBIAOMINGZHEISHISHENME,NIDIANKAIKEYIDEDAOSHENME,RANGYONGHUDEDIANJIXINGWEIJIEGUOHUA,GENGRONGYIXIYINZHUYILI。WOMENKEYIYONGYICHANGPINPAIDEJINHUAXIANGNIZHENGMING:TOUTUDEZUOYONGCHAOHUNIXIANGXIANG。(RUTUYI)

  ③GUANJIANCIBUJU

  CHANPINCI:CHANPINDALEIGUANJIANCISOUSUOLIANGXIANGDUIBIJIAODA,YESHIGEGEPINPAIDEHEXINJINGZHENGCI。HAISHINAXIHUPINPAIWEILI,“FANGTUO”HE“XIFASHUI”ZHEILEICIYU,JIUKEYIZAIBIJIDEDIYIDUANTISHENGTIJILV,XIANGDUIMIJIDEZHANXIAN,YEYOUZHUYUBIJIDEZHANXIANLIANGTISHENGHEYONGHUDEZHONGCAO。

  REMENCI:XIAOHONGSHUREMENGUANJIANCIZHIRU,YEYOUZHUYUBIJIDEPUGUANGLIANGHEZHILIANGDUDETISHENG,DANXUYAOJIEHEBUTONGRENQUNDESHIYONGCHANGJING,LIRU“LVYOU”、“HUFU”DENG。

  ④YONGHUHUDONG

  WENZHANGBIAOTIZHONGBIXUYAODAIYOUCHANPINHEXINGUANJIANCI,KEYISHICHANPINMAIDIANYEKEYISHISUOZAIXINGYEDALEICI。ZHUYIZHENGPIANWENZHANGYAOWEIRAOYIGEGUANJIANCIQUXIE,BUYAOSHEZHIDUOGEZHUTI,YIMIANYONGHUGUANZHUDIANJIAOWEIFENSAN,TISHENGBIJIDELUCHUHEYONGHUHOUXUDEHUDONGXINGWEI。

3D彩票网  ZAIXIAOHONGSHUDIANZANSHOUZANGPINGLUNZHONG,PINGLUNQUANZHONGSHIZUIGAODE,SUOYIJIJIYUYONGHUJINXINGPINGLUNHUIFUYEYOUZHUYUBIJIDEZHILIANGTISHENG,DAILAIGENGDUODEQUANZHONGHEZHUANHUA。

  XIAOHONGSHUGUANGGAOWULUNSHIZENGQIANGPINPAIRENZHIDUYIHUOCHANPINZHUANHUA,DOUSHIBIBUKESHAODEYIGEXUANZE。ZHONGQINGWEIXIANGKEJIYOUXIANGONGSISHIXIBUNAIZHIQUANGUOJIJUYINGXIANGLIDEHULIANWANGZHENGHEYINGXIAOFUWUJIGOU,WEIKEHUTIGONGWANGZHANPINGTAIDAJIAN、XINXILIUYUANSHENGGUANGGAO、TIGONGDUANSHIPINZHIZUODENGYOUZHIFUWU,NENGWEIGUANGGAOZHUMENTIGONGYOUXIUDEXIAOHONGSHUGUANGGAOTOUFANGCELVE,SHIXIANSHUANGFANGGONGYING。

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